Black Excellence: LeBron James made $35 million investing in Blaze Pizza with $1 Million. LeBron James invested in Blaze Pizza in 2012 and now Blaze has become the fastest-growing food chain in the US of all-time. Classic James move, if you ask me. He started by opening two of his own Blaze restaurants in Chicago and Miami in 2012, and by 2015 he wanted all in with the pizza chain. His now original investment of $1 million has turned into $35 million and growing. James must have really loved his Blaze Pizza to leave his deal with global empire McDonald’s for an unknown pizza company. So I went to find out what it was all about. Blaze is a fast, casual restaurant similar to that of Subway or Qdoba where you can make your own meal of choice, or choose from a menu of specialty items.